Competing in the auto industry is shifting from being the best car manufacturer to building the right group of partners, in order to achieve a compelling customer experience with the right tech in place. The Automotive Innovation Center is a collaborative space to explore and co-create compelling experiences for end users while simultaneously achieving business goals faster and cost effectively. The technology center in Detroit helps you engage better with leading automotive forums and partners, and provides hands-on experience. Along with our ecosystem of partners, we, at Wipro, are at the forefront of technology innovation. This center aims to nurture open conversations with tech companies, auto industry forums, analysts, OEMs, and for suppliers and car manufacturers to come together and embrace disruption. We help our customers accelerate their efforts to be in constant engagement throughout their customer life cycle and deliver value through personalized experiences.